Privacy Policy
Privacy Policy
This Privacy Policy explains how 1st 4 Signs Ltd collects, uses, stores and shares personal information when you visit 1st4signs.com, contact us or place an order.
Who We Are
1st 4 Signs Ltd is responsible for deciding how and why your personal information is used when you interact with our business.
If you have any questions about this Privacy Policy or how we use your personal information, you can contact us using the details at the bottom of this page.
Personal Information We Collect
The information we collect depends on how you interact with our website and business. It may include:
- Your name
- Billing and delivery address
- Email address
- Telephone number
- Order and purchase information
- Account information where you create an account
- Personalisation details supplied for custom products
- Photographs, logos, artwork or other material you provide for personalised products
- Correspondence and customer service communications
- Payment and transaction information
- IP address and general device information
- Browser and website usage information
- Cookie and similar technology information
- Information relating to fraud prevention and security
Payment card information may be processed by our payment providers and ecommerce platform. We do not necessarily receive or retain complete payment card details ourselves.
How We Collect Personal Information
We may collect personal information:
- When you place or attempt to place an order
- When you create or use a customer account
- When you contact us by email, online chat, contact form or other communication method
- When you provide personalisation details, photographs or artwork
- When you subscribe to marketing communications
- When you browse or interact with our website
- Through cookies and similar technologies
- From service providers involved in processing orders, payments, delivery, analytics or fraud prevention
How We Use Your Personal Information
We may use personal information to:
- Process and fulfil your order
- Manufacture and personalise the products you order
- Process payments and refunds
- Arrange delivery
- Send order confirmations and service communications
- Respond to questions, requests and complaints
- Provide customer support
- Prevent fraud and protect our website and business
- Maintain business, accounting and transaction records
- Improve our website, products and services
- Analyse website performance and customer interactions
- Send marketing communications where permitted
- Comply with legal and regulatory obligations
Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we may rely on:
Contract
We use personal information where it is necessary to process an order, personalise goods, arrange payment and delivery or otherwise fulfil our contract with you.
Legal Obligation
We may process and retain information where necessary to meet legal, tax, accounting or regulatory requirements.
Legitimate Interests
We may process information where it is reasonably necessary for our legitimate business interests, provided those interests are not overridden by your rights. This can include fraud prevention, website security, customer service and improving our business and services.
Consent
Where consent is required, for example for certain marketing or optional tracking activities, you may withdraw that consent at any time.
Personalised Products, Photographs & Artwork
Some of our products require customers to provide names, dates, addresses, photographs, logos, artwork, memorial wording or other personalised information.
We use this information for the purpose of preparing, producing and fulfilling the personalised product you have requested.
Please only provide personal information, photographs or other material that you have the right or permission to provide to us.
Who We Share Information With
We may share personal information with service providers where this is necessary to operate our business and provide our services.
These may include:
- Shopify and ecommerce service providers
- Payment processors
- Delivery and courier companies
- Email and customer communication providers
- Website hosting and technology providers
- Analytics and performance providers
- Marketing and advertising providers where appropriate
- Fraud prevention and security providers
- Professional advisers such as accountants or legal advisers where necessary
- Government, regulatory or law-enforcement bodies where required by law
We do not sell your personal information simply for the purpose of allowing unrelated organisations to contact you.
Shopify
Our online store is hosted using Shopify. Shopify processes personal data in connection with operating its ecommerce platform and providing services used by our store.
You can read more about Shopify's handling of consumer personal data in Shopify's own privacy information.
Cookies & Website Analytics
Our website uses cookies and similar technologies for purposes including essential ecommerce functions, security, preferences, analytics and, where permitted, marketing.
Please see our Cookie Policy for more information about how these technologies are used and how you can manage your choices.
Marketing Communications
Where permitted, we may use your contact information to send information about our products, services or offers.
You can unsubscribe from marketing communications using the unsubscribe option provided in the message or by contacting us.
Withdrawing from marketing does not affect necessary service communications relating to an order or customer request.
International Data Transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, appropriate legal safeguards are used where required by applicable data protection law.
Further information about the safeguards used by individual providers may be available in their respective privacy policies.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, accounting, tax, fraud-prevention and business-record requirements.
Retention periods can vary depending on the type of information and the reason it is being held.
When personal information is no longer required, it may be deleted, anonymised or securely disposed of where appropriate.
Keeping Your Information Secure
We take reasonable measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
However, no online system or method of electronic transmission can be guaranteed to be completely secure.
Your Data Protection Rights
Depending on the circumstances and the lawful basis being used, you may have rights in relation to your personal information including:
- The right to be informed about how your information is used
- The right to request access to your personal information
- The right to request correction of inaccurate or incomplete information
- The right to request erasure in certain circumstances
- The right to request restriction of processing in certain circumstances
- The right to data portability where applicable
- The right to object to certain processing
- The right to withdraw consent where processing is based on consent
These rights are not absolute and may depend on the circumstances and the lawful basis on which information is being processed.
Your Right to Object
You may have the right to object to certain uses of your personal information, including some processing based on legitimate interests and certain forms of direct marketing. Please contact us if you wish to exercise this right.
Complaints
If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to address your concerns.
You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority.
Children
Our website and products are intended primarily for adults purchasing goods for themselves, their household or their organisation. Children should not provide personal information or place orders without appropriate parental or guardian involvement.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers or legal requirements. The current version will be published on this page.
Contact Us
If you have a question about this Privacy Policy, would like to exercise a data protection right or wish to raise a privacy concern, please contact 1st 4 Signs Ltd.
1st 4 Signs Ltd
Wisbech, Cambridgeshire
PE13 5LF
United Kingdom